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Effective/Affective Rhetoric Read more

Its brand story is an inspired conception; a narrative crafted to knead and unknot that part of the consumer’s brain responsible for decision-making.

So as someone who once studied that kind of thing to pass a few exams, I know that Hemingway and Picasso didn’t actually soak up their genius-vomit with the same oilskin-bound acid-free papers I see in Exclusive Books and hear with angel-song accompaniment.

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